Create a YouTube channel identity for Hot Wheels Gaming. The challenge was to create visual synergy between the classic Hot Wheels reputation for real world toy car racing and the artificial world of racing in the gaming space.
Visual Design Responsibilities
My task was to create a channel identity consisting of a logo and various other derivative pieces such as a logo bug, color palette, transition wipes and usage guide. The final style guide and brand asset pack needed to be easy to use for the gaming talent.
