The Monster High™ Ghoul Box™ app contains activities within interactive lockers that are customized for a variety of Monster High doll characters. For Frankie's locker, Mattel provided a rough sketch concept of Frankie being in X-Ray mode to reveal her bones so she can fall apart and have the users piece her back together in the format of a time based game.
Business Goals
To provide an interactive game that allows users to further engage with their favorite characters.
User Goals
Race the ticking timer and piece Frankie back together again before time runs out!
